Purple Passion. 

From refreshing lilac to ripe plum, the drama and excitement of purple are fully reflected in Amethyst. Perhaps because of its depth and richness, Amethyst has always been associated with intense emotion. It is fitting then, that the legend of its origin is a tale of revenge, devotion and immortal remorse.

Legend

The story is told that Dionysus, the Greek God of wine, was insulted one day by a mortal. Enraged, he called forth vicious tigers to exact revenge on the next mortal who would cross his path. This individual was, unfortunately, the maiden Amethyst. On her way to pay tribute to Goddess Diana, the innocent girl suddenly found herself face-to-face with tigers of the vengeful God. To save her from the beasts, Diana turned Amethyst into a statue of pure crystalline quartz. So beautiful was the maiden that Dionysus, in sorrow and remorse, wept tears of rich wine over the statue. His tears stained the quartz, thus creating the poetic gem which still bears her name.

Amethyst Care

Amethyst is rated "good" for everyday wear. Avoid direct sunlight and exposure to heat. To clean, gently scrub with a soft toothbrush and a solution of mild dish soap and warm water.

Major Sources

Today Amethyst mostly comes from Africa and South America.

Colour of Royalty

Amethyst was considered rare until vast deposits of the gem were discovered in Brazil in the 18th century. Before that it was one of the most valuable of gemstones alongside diamonds, rubies and sapphires. It is present in many royal collections around the world: a large cabochon amethyst sits above the Cullinan I diamond (the second largest cut diamond in the world) in the Imperial Scepter of the British Crown Jewels. 

Lilac or Plum?

Purple can be vibrant and electric or smooth like jazz. Therefore purple has the power to brighten our moods and invigorate us, or to soften the rough edges of a hard day.

If you want to portray energy and a regal nature, darker purples are good choices. 

Pastel purples are ideal choices if you want to send a message of relaxed confidence.

Perfect gift for:

• February birthday
• 6th wedding anniversary
• Sagittarius zodiac sign
• Anyone who loves purple